Don't panic. It's handled.
Discreet, personalised assistance for artists, executives and high-net-worth individuals — real people with sharp instincts, backed by AI that never sleeps. Ten years of artist and executive management behind every request.
- 10+years in management
- 4sectors: film · music · media · TV
- 24/7on-call cover
- NDA-first, always
The story
About
Built on a decade of holding it together
Dont Panic Love was founded by Jess Frei after more than ten years managing artists and executives across film, music, media and TV — tour schedules that moved overnight, premieres that couldn't slip, households that had to run themselves.
Today DPL pairs that human judgement with the Odokai agent platform: research, itineraries and inbox triage happen at machine speed, while every decision that matters is made by a person who knows your world. You get one number to call. Everything behind it is our problem.
Services
Whatever “handled” means to you
Lifestyle management
The day-to-day, quietly off your plate: appointments, renewals, birthdays, the life admin that never ends.
Diary & travel
Complex itineraries, private aviation, visas and the fifteen-minute window nobody else can find.
Errands & logistics
Couriers, taxis, deliveries, returns. If it needs to be somewhere, it gets there.
Events & premieres
Launches, parties and red-carpet logistics — guest lists, cars, timings, the press kept exactly where you want them.
Household & property
Staff, maintenance, moves and the house being perfect before you land.
Sourcing & gifting
The impossible find, the sold-out table, the gift that looks like you thought about it for weeks.
AI back office
Odokai agents handle research, scheduling and inbox triage at machine speed — checked by a human before it touches your world.
On-call cover
24/7 emergency assistance for tours, productions and lives that don't keep office hours.
How it works
From first call to forgotten worry
A quiet introduction
An intro call or a coffee. NDA first if you want one — most clients do.
Your plan
We map what “handled” looks like for you: standing requests, no-go areas, people we never contact.
Your team
A dedicated PA who knows you, plus Odokai agents for research, scheduling and triage.
Handled
You text one number. It's done. You hear about it only if you need to.
The life
Where we're useful
Sectors
A decade across the industries that never sleep
Word of mouth
What clients say, off the record
They moved a tour's worth of logistics overnight and nobody in the press ever knew. That's the point.
Artist managerMusicI text one number. Flights, wardrobe, my mother's birthday — handled before I've landed.
ExecutiveFilm & TVThe AI bit sounds like a gimmick until it rebooks your whole day in ninety seconds. Then it's just magic.
FounderMedia“Discretion isn't a feature. It's the whole product.”Jess Frei — Founder, Dont Panic Love
Engagements
Simple, quiet arrangements
Day cover
Ad-hoc assistance for a shoot, a launch, a mad week. Same discretion, no commitment.
The retainer
A dedicated PA who knows your world, priority response, and the full Odokai agent desk behind them.
24/7 on call
Round-the-clock cover for tours, productions and lives that don't keep office hours.
Every engagement starts with a trial week. If it's not obviously worth it, we'll tell you.
The people
Humans first. Machines in the background.
Jess Frei
Ten+ years managing artists and executives across film, music, media and TV. Jess has rebooked tours from airport lounges and kept premieres out of the press.
The Odokai Agents
Research, itineraries, inbox triage and scheduling at machine speed — every output checked by a human before it touches your world.
The Network
A vetted little black book built over a decade: the driver who doesn't ask, the courier who doesn't post, the stylist who doesn't talk.
Questions
The things people ask first
How do you protect my privacy? NDAs before anything else, minimal data held, no social media, no client names ever shared — even with each other. Discretion is the product; everything else is features.
Where do you work? London-based, worldwide in practice. If your life spans time zones, so do we — the AI desk doesn't sleep even when your PA does.
How does the AI side actually work? Odokai agents do the legwork — research, comparing options, drafting itineraries, triaging inboxes. A human reviews everything before it reaches you. You'll rarely notice the machines; you'll just notice things being faster.
Who will I actually work with? Jess leads every engagement personally, with a small trusted team behind her. You'll always know exactly who is on your account — no call centres, no rotating cast.
Can you work with my existing PA or team? Yes — we embed. Many clients use DPL as overflow, cover and the AI desk alongside a PA they already trust. We're additive, never territorial.
How do we start? An intro conversation, an NDA if you want one, then a paid trial week on real work. If it's not obviously worth it after that, we'll say so and part as friends.
The DPL way
Four rules we don't break, written on the first page of every client plan:
- One number to call
- Nothing leaves the circle
- Humans decide, machines hustle
- You only hear what you need to
Life, handled.
One conversation is all it takes to hand it over. We'll take it from there — quietly.
NDA-first · London & worldwide · 24/7 for retainer clientsContact
Tell us what handled looks like
No forms into the void — a person replies, within one working day.